Welcome to Ford Idaho Center!
The Ford Idaho Center Arena is best known for rodeo. It annually hosts the Snake River Stampede, considered one of the nation's top rodeos, during the third week in July. The Stampede moved indoors to the Ford Arena in 1997; it was formerly held in an outdoor stadium (now demolished) near Lakeview Park. Since 1999, the Professional Bull Riders (PBR) has hosted a Built Ford Tough Series (originally Bud Light Cup) event at the Ford Idaho Center in what has been a major stop of the tour.